As the third quarter of 2023 begins, the animal health industry continues to adapt to ever-changing new norms. Dr. Google’s influence may be diminishing as new information sources expand in the B2C sector capitalizing on major publications’ use of their databases from other markets. It is important to remember media sources still influence animal owners’ understanding and perspectives.
Still, much remains the same when looking at the needs of animals and their owners. Veterinary and retail teams must engage owners to learn where they routinely get information. This will help teams understand what owners believe, help teams manage credibility and do the best for each animal.
The AHD website is sortable using tabs and the posts often reference B2C articles. We’ve linked the companion animal tab below to allow you to scroll through posts tagged as companion animal.
Source: Animal Health Digest companion animal archives. Link.
Also see: Animal Health Archives by month. The AHD monthly archives provide quick access to topics our readers may have missed or wish to use in their own communications.
It can be helpful to look back on topics from a year or two ,as well. Past resources often remain relevant in the context of supporting animals’ health and animal health education.