Ear problems rank in the top five of reasons a pet owner seeks treatment for their dog or cat. This ear cleaning image gallery will make for a good discussion about the importance of ear health. Consider using the video in a staff meeting to discuss various ear health approaches.
Source: Veterinary Team Brief, October 2016. (full access requires sign-on)
Ear cleaning removes cerumen and exudative debris from the ear canal, allowing more complete otoscopic visualization of the ear canal and tympanic membrane and improved effectiveness of medications used to treat bacterial and yeast otitis. It is important to obtain any swabs for culture or cytology before cleaning the ears.
Also see: Otitis Externa: Training the Team
INSIGHTS: Sales representatives new to animal health or ear health can use these images as educational tools.