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The health benefits of limited-ingredient products go beyond pinpointing food allergies and sensitivities, writes Pamela Mills-Senn. She recommends pet specialty retailers strive to emphasize other benefits from limited-ingredient diets.
Source: Pet Business, December 1, 2022. Link. Pet specialty retailers need to scrutinize the ingredients in any limited-ingredient product being considered to determine what percent is comprised of meat. They need to educate their customers to do the same and to understand the importance of this protein in limited-ingredient diets. Avoid limiting these interventions to foods and treats; customers may need direction when it comes to items like chews.
INSIGHTS: Limited-ingredient diets with functional ingredients that provide benefits to pets is a rapidly growing trend in the pet diet marketplace. Inquiring and capturing a pet’s diet information in pet records is also important to identify potential contributors to health issues.