American author and former dot com business executive Seth Godin, says organizations pay less attention to soft skills when hiring because we’ve persuaded ourselves that vocational skills are impersonal and easier to measure. He asserts we stop referring to soft skills and use real skills instead.
Godin says real skills can’t replace vocational skills but what they can do is amplify the things you’ve already been measuring.
Source: Ideas.TED, July 2023. Link.
The foundation of all real skills is this one: the confidence and permission to talk to one another.” – Seth Godin