Lots of money, effort and time go into acquiring customers. But, not nearly enough thought goes into keeping them coming back. Sure, there’s the occasional offer or the “We’ve missed you” discount. All too frequently, we don’t pay attention unless they’re unhappy or turn up missing. Then, we get busy and try to get them back.
Source: Hampton Roads Business Journal, June 21, 2018. Link. Communicate value. Of course, customers chase the lowest price for auto insurance. They view it the same way they buy milk or bread and other stuff. Keep the attention directed on why what you sell makes a difference in your customers’ lives.
INSIGHTS: Your clients decide what they value and they are all different. Spend more time listening to them as they tell you what is important to them. Them, sell them your benefits that align with their values.