You’re not lazy. You’re not bored. You’re not unmotivated. What you are, what all of us are, is afraid, writes Niklas Göke. He describes Nike’s marketing slogan, “Just Do It,” as a tactic to refuse letting everyday hurdles get to you, while relentlessly focusing on the next, smallest action you can control.
“Just Do It” isn’t an elegant solution, writes Göke. It’s not dismissive or snobby, but empowering and humble. It’s motivation. Inspiration. Action. Energy.
Source: Forge, August 15, 2019. Link.
. . . every day, choose to be here, moving forward. – Niklas Göke
INSIGHTS: Every once in a while, we all need a swift kick in the pants to lean into our lives and work.