For veterinary teams, product developers, investors and strategists, the message is clear: cats are here to stay and they’re driving measurable industry growth, writes Jill Lopez, DVM. One of those sharing insights on the new 2025 CATalyst Feline Market Insights Report (Volume 1), she notes cats are gaining a growing share of pet ownership and that feline visits are up in the mix of clinical visits, which are overall trending down.
Source: Vet Candy, May 7, 2025. Link. “Noting that cats have distinct psychological and medical care needs,” Anne Ward, DVM, asserts that “it’s time to stop treating feline care as an afterthought and start building systems designed specifically for cats and the people who care for them.”
The feline market is no longer a niche . . . it’s a growth engine.”
Image: purr.in.ink