Infographics are simplified images of a message or concept. We’ve used them for decades as pictorials, flow charts or diagrams. The best pictures convey a message better than written words. With about 65 percent of the population being primarily visual learners, infographics help people absorb and recall information best by seeing it.
Source: MWI Messenger, May 2017, page 15.
Infographics help calm down the information frenzy. They force you to hone your message to its most direct and interesting parts, which increases consumer comprehension. All that is good when you want your marketing messages heard.
I’d like some more information on this topic, thanks!
Dave