It is hard to discount the value of advocacy and support from marketplace influencers. Marketers, however continue to find this segment difficult to manage. A recent report shows who are involved in making decisions about influencer, advocates or key opinion leaders.
The report “Influence 2.0: The Future of Influencer Marketing digs into current influencer marketing practices, what’s failing, and, most importantly, to predict their evolution.
Source: CMO.com, January 26, 2017.
In addition, the role of influence is now expanding to support new areas beyond marketing, including sales, support, and loyalty programs.