There is no shortage of industry events available to every businessperson. In fact, we are bombarded with so many invitations that attending each would leave us no time to execute our responsibilities. So, knowing how to make sure an event is worth your time is important.
Source: Forbes, May 23, 2017.
If you’re extroverted, the thought of attending an event may energize you. If you’re introverted, as I am, the thought may stress you out and cause you to want to avoid it. That’s a mistake.
INSIGHTS: The fresh perspective obtained by sending someone else can be helpful to your business, plus a development opportunity for high-potential individuals. Make sure you set specific expectations for the individual you send so that there is a good return on investment for both of you.