Why do the results of even good plans and strategies sometimes fall short of our expectations in the execution? The implementation can be far more difficult than the planning. The reason? People. People have different reactions and points of view, different interests and needs.
Source: Veterinary Advantage, November 2018. Link. Buy-in is a powerful thing. It takes the customer out of analysis or skepticism and causes commitment – the emotional resolve to act and see a task through to completion. With it, you get people on board and working in sync on an ongoing, daily basis.
INSIGHTS: Resistance in implementing change always has two components that must be addressed. The emotional component must be dealt with first or you will never get an opportunity to address the logical side of resistance.