Fusing science and affection*, motion needed in websites, engagement culture, 82 percent of HR pros believe pets help mental health, connecting brand and demand**, and more.
* Scritches used in this context refers to a scratching motion versus a harsh sound.
Source: IBPSA Fast Bites, June 17, 2024. Link. Note the NEW IBPSA Master Business Academy, a cutting-edge program based on an MBA curriculum and tailored for businesses in the pet care services industry. Also note a new podcast edition.
**It’s challenging to build a successful brand without demand generation, and it’s equally hard to run successful demand generation without a strong brand. They are interdependent, each amplifying the other’s impact.” – Chief Marketer