TODAY looks at the booming pet industry (video), results from 2023 Pet Care Innovation Prize for start-ups, challenges with supporting assistance animals, transitioning to franchise ownership, social media for small business, amplifying online marketing, avoiding burnout and more . . .
Source: IBPSA FastBites, February 13, 2023. Link.
INSIGHTS: The landing page for TODAY’s video features other pet-related stories that will interest animal health pros. Media coverage of the pet business, pet lifestyles and animal health is a challenge because it delivers inconsistent messages. This inconsistency makes it hard for animal health pros to wield their influence when working with animals owners who base their opinions on the latest newscast, podcast, social media post and on and on.