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In honor of National Pet ID Week, April 17 through 23, IAMS is launching the beta version of the new NOSEiD mobile app, available throughout Nashville and the surrounding area. The NOSEiD app uses first-of-its-kind nose-scanning smartphone technology to help identify lost dogs by their unique nose print.
Source: PR Newswire, April 19, 2021. Link. The app’s nose-detection technology is paired with the support of local communities to help reunite lost dogs with their pet parents.
The app is designed to be a community resource, so whether someone has a dog or not, they’ll be able to join the NOSEiD community to help reunite lost dogs with their families in their own neighborhood.” – Craig Neely, Mars Petcare