Confidence is contagious. Your customers buy you before they buy a treatment, dental care, preventatives and anything else. Remember, it is important to demonstrate your confidence in the courses of action you advocate.
Source: Evan Carmichael, 2015.
A leader cannot inspire anyone to a higher point of view than his own viewpoint. That is why it is essential you believe in the goal you advocate and why confidence is the first criteria of a good Decision Goal in beginning a business interaction.
INSIGHTS: When you leave a customer with your recommendation, you send the message that you are okay with whatever they choose. It is much more confident to leave them with, “Rover needs…” This is less confrontational than, “you need,” and engages them with a strong emotional message of support for the treatment you prescribe.