Educating clients about programs, procedures and treatment is an important part of what animal health pros do. Helpful resources are available on the Partners for Healthy Pets website or veterinary teams < link >. For clinic teams, communication training is essential to alert individuals about verbal habits that may interfere with how their message is received.
Source: The Champion’s Corner, VHMA, July 17, 2019. Link. Focus training and coaching to make sure that their delivery is not compromised by communication habits that do not enhance the message. Help them avoid the following verbal distractions:
- Steer clear of jargon
- Avoid the use of clichés like the plague!
- Big is not necessarily better
- 100% beef no fillers
- A statement should not be a question
- Save the fake apology
INSIGHTS: Preventive pet healthcare needs to be consistently promoted in clinics and retailer locations. Various PHP resources can help communicate with animal owners. < link >