Marketing efforts can be placed into three buckets: a) retaining current clients, b) gaining new clients and c) increasing average client spend. Each bucket has a different key performance indicator that can measure the effectiveness of your efforts. Tracking and measurement are keys to success.
Source: MWI Animal Health, June 14, 2021. Link. A holistic look at your veterinary marketing efforts allows for assessment of time and resources allocations to all three buckets. The key is to pick the right KPIs to measure your progress so results can be seen.
INSIGHTS: This article is last of three in MWI’s series on veterinary practice branding.
Find the previous two articles here:
· Understanding branding as a companion veterinary practice owner