As a veterinary practice and its client base grows, employees turn over and team member roles get fragmented. Identifying top clients and consistently rewarding and reinforcing their behavior becomes increasingly difficult. Practices want to be sure these loyal, trusting best clients feel appreciated and valued. This is where a loyalty rewards program can come into play.
Source: Today’s Veterinary Business, September 2017.
Abby Suiter, MBA, CVPM, shares her decision making, implementation and results to date from implementing a rewards program. Her intention remains to accelerate the loyalty life cycle and realize the increased profitability of loyal clients over time. So far so good!