Dorie Clark provides a framework for structuring post-conference follow-up to increase chances that new connections turn into meaningful professional relationships.
What matters is capturing the data and making a list of people you spoke with whose cards you didn’t obtain.
Source: HBR Ascend, January 2019. Link. Most new relationships will fall into three categories, writes Clark:
- Miscellaneous interesting people, with whom there’s not an obvious point of connection
- People with whom you have a specific reason to follow up
- People with whom you’d like a deeper relationship
INSIGHTS: The main thing is to DO SOMETHING with the contacts, not leave them in a stack somewhere for later!