How speaking slower influences consumer behavior

There’s nothing like having to constantly say, “What did you say?” Research by Jonah Berger, PhD, outlines the importance of speaking more slowly to become a more effective communicator. Key takeaways from this article include:

• Speaking slightly slower in social interactions makes people seem more empathetic.
• Training customer service agents and salespeople to speak more slowly can be a cost-free way to improve customer satisfaction.

Sources: Knowledge at Wharton, April 8, 2025. Link.

Slow down there . . . you’ll get a more harmonious outcome.” – Joe Gill (Wilford Brimley), 2001 Crossfire Trail movie