Commentary
Influencer marketing, Chris Gadek explains, is an unintended consequence of the social media revolution. For those of us entrenched in the sales and marketing spaces before 2000, influencer marketing had long been associated with branding efforts and endorsement-styled adverts. Still, Gadek’s assertions about what constitutes an advert and influencer fatigue are worth considering for marketers and salespersons who work to define and differentiate their brands’ value propositions.
Regardless of the medium and decade, we’re still facing the same challenges: reaching an audience increasingly elusive to any advertising. Efforts to manage the trust gaps likely need to be considered a higher priority.
Source: Fast Company, June 19, 2025. Link.
Influencer marketing still holds power and value for brands. But its influence is often overstated, and we’re now seeing diminishing returns.” – Chris Gadek