Mobile brings a constantly connected mindset, and it’s driving changes in the way our customers and us consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software created an infographic that shows stats and figures related to this phenomenon. Information like helps explain the challenges of meeting the customer where he or she is.
Source: Marketing Profs, June 1, 2017.
See more details about emerging technologies that are changing the way content reaches consumers, check out the infographic:
- 1/5 of Americans say they are constantly on line
- 65 percent of digital media is consumed on mobile
- 100 percent of growth in digital comes from mobile
- Voice searches are 30 times greater than typed search
INSIGHTS: Our communication futures are truly in our hands. Marketers need to use and monitor numbers like these to help their colleagues understand the need for multimodal approaches with customers.