The borders between retail channels and markets are coming down as non-pet specialty retailers make deeper inroads into the pet market, writes Jennifer Boncy.
58 percent of all pet owners say they’re more likely to shop a store that offers both home improvement and pet products.” – Lowe’s research
Source: Pet Product News, June 2023. Link. Farm and feed stores, and other retailers that occupy the agriculture, home improvement, automotive etc. markets are leveraging the natural fit of having a substantial pet supply assortment.
INSIGHTS: For animal health product manufacturers point-of-sale expansion requires high-quality information on packaging and labels. This strategy is reminiscent of when lawn and garden products moved into big box retailers and away from garden centers.