Tide just announced its new Eco-Box, an alternative to the classic bottle of laundry detergent. It’s still soap. It is also a look as to how Amazon and other e-commerce retailers are dictating what stuff looks like. This new box is designed to work well with e-commerce, ship well and be more environmentally friendly. It ships without secondary boxing or bubblewrap, is lighter than plastic bottles and takes up less space on delivery trucks.
Source: Gizmodo, November 12, 2018. Link.
Amazon’s ambitions to control packaging and, as a result, even more of its supply chain, doesn’t stop at soap. The company has embarked a newly aggressive effort to work with producers and sellers to create packaging that better adapts to its logistic needs.
INSIGHTS: Watch the Dawn commercial that is part of this story. Imagine how many pet shampoo, topical treatment and liquid food supplement packaging is likely to change.