ICYMI. Ordering online is rapidly becoming an expectation. Already, convenience is table stakes. Malinda Larkin shares takeaways from survey results presented by Brakke Consulting. The survey looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different channels and service expectations, and the competitive landscape versus major online pet medicine retailers. The survey results also showed pet owners preferentially would buy from their veterinarian if all things were equal.
Although not a surprise, the disparity between veterinary and pet owner perceptions is significant. For example: Three-quarters of veterinarians said they have an online pharmacy and <most> say they actively promote it BUT, half of pet owners didn’t know that their veterinarian had one.
Source: AVMA, Brakke Consulting, February 27, 2024. Link.