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Pet owners are frequently surprised at the cost of veterinary care. This is partly because veterinary teams are reluctant to proactively discuss the cost of a lifelong commitment to pet ownership. Further, there is a distinct difference between price of care versus cost of care over the life of the pet.
Wendy Hauser, DVM, shares how being proactive and setting client expectations for lifetime cost of care makes a difference in how veterinary teams are perceived. She says embracing basic business and communication practices can help overcome perceived client economic limitations. In her article and the associated webinar series, she provides practices tangible tools to help clients anticipate the cost of care over the lifetime of their pet, thereby honoring and preserving the human-animal bond.
Veterinary teams’ abilities to help pets stay healthy depends on their skills in effectively partnering with clients.” – Wendy Hauser, DVM
Source: Crum & Forster Pet Insurance Group. Link. Dr. Hauser divides the cost of care discussion into these categories:
- Barriers to cost of care conversations
- Overcoming cost of care conversation barriers
- Preparing clients for their pet’s lifetime cost of care
Webinar information: Communicating the Cost of Care, ASPCA Pet Insurance Continuing Education, Link.
Participants will learn the basic skills to help them communicate more effectively with clients and build better relationships during this webinar. Attendees will learn why it is important to talk about the cost of pet health care, including how clients want to receive this information. Barriers to team members willingness to have cost conversations with clients will be explored, and methods to effectively discuss cost solutions with clients will be examined. This Race Approved- 1 hour Online CE Course is recommended for all animal health care team members.