While exercising today, I heard a familiar buzzing sound. It was a mosquito. In February. It’s a a stark reminder that heartworm prevention needs to be in place 12 months a year. This article and handout linked to it can help restart compliance discussions.
Source: DVM 360, February 2, 2016.
Whether your clients just don’t realize the risk and serious implications of heartworm infestation or are just plain stubborn, here’s a client handout that will appeal to both their heart and their wallet.
INSIGHTS: As a sales rep, carry this handout into your practices to get an early start on heartworm season. When you grow tired of talking about heartworm prevention, remember the old rule of seven. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.