Re-evaluate marketing methods and consider some tactics that will genuinely connect with target audiences and create long-lasting customer relationships, advises Anaita Sarkar. Despite successes in customer engagement using social media, she believes in implementing strategies that make customers feel valued and more than just a cog in a big wheel.
Source: SmartCompany, August 21, 2019. Link. When customers feel special and valued, this ‘feel good’ vibe spreads. Provide the ‘extra touch’ that people notice, Sarkar says.
Hold a mirror to your customer, put yourself in their shoes, consider what it is that they want, and what kind of activity would make you feel good.
INSIGHTS: Handwritten thank you notes, follow-up phone calls to check on how animals are doing and invitations to special events were legendary in the 70s and 80s. The personalized touch is more important than ever now.
Completely agree. Been doing this since the mid – ’80s & still pays dividends!