Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and cat-friendly as possible.
Practices that adjust how they engage millennials and GenZ caregivers to provide clear guidance, proactive education, and modern communication channels will not only improve health outcomes but also build long-term trust and loyalty.
Source: Feline Findings, CATalyst Council, December 11, 2025. Link.
As more first-time and younger cat owners enter the veterinary ecosystem, the opportunity to support proactive, species-sensitive care has never been stronger.”
INSIGHTS: Thank you to Gina Fortunato and Kristin Wuhrman for diving into the market insights report to find actionable opportunities for practices seeking to grow their feline business.