With social distancing and other safety measures in place, a virtual component to your business strategy is vital. Cost-effective and instantaneous, digital marketing can serve as a lifeline for business during these uncertain times.
Source: LinkedIn Pulse, May 4, 2020. Link. Complementing the local outreach strategy, look for ways to inspire and champion your community. If it is feasible for your business, find ways to donate your products or volunteer your services and then share with your online community how you are helping others!
INSIGHTS: In times of fear, uncertainty and doubt, pragmatic confidence is like a magnet drawing others to you.