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Regular grooming does more than help pets look fresh and smell clean, shares Julia L. Rivera. It also is an important part of a pet’s proper hygiene, which can reduce the risk of skin issues, matting, ear infections, fleas and other health issues.
Social media is expanding significantly which gives groomers, retailers and brands another platform that is, for the most part, free of cost. Groomers use social media to their advantage to educate pet owners and at the same time, promote their business.
When pet parents have a basic knowledge, they end up saving so much time, energy and money on their care.” – Jess Rona
Source: Pet Age, February 1, 2022. Link. Besides pet humanization and the social media influence of pet grooming contributing to the market rise, the growth can also be attributed to the demand for new, innovative, convenient pet grooming products based on research and development. Owners are seeking solution- and preventative-based products that also feature the latest advancements they can use at home.