Whether you’re a 19th-century-style novelist or a 21st-century content marketer, great content isn’t about word count — it’s about crafting the right experience for your user. This is true of AHD and also true for animal health business’ blogs, websites and newsletters.
Source: Marketing Land, January 23, 2017.
As it turns out, most content doesn’t work for its target audience.
Think about it. How often do you completely read a web page from start to finish? Even when the content is compelling and unique, the majority of people only make it about halfway through a blog post.
INSIGHTS: The adage less is more rings true in this guidance. AHD’s editor continually reminds us that it takes more time to write short versions, but the short versions are what most people read. We try hard to keep it short for you!