The goal of dating is to get someone to like you, to take a chance on you and to, hopefully, give you a second date. That’s exactly what we want when we’re trying to bring somebody into our brand, store (clinic) or service.” – Michael Johnson
Source: Petfood Industry, September 29, 2021. Link. The things that most pet consumers have in common is that they are value-minded, short on time, low on trust, bombarded by products, confused by conflicting messaging, and they want auto-pilot solutions. So, marketing to those consumers needs to parallel dating as a one-to-one interaction.
INSIGHTS: Note the comments about retention beyond new customer acquisition:
- Get to know your consumers personally
- Understand their needs and solve them in a way that only you can
- Engage them with some delight