Wendy Myers offers sound advice about positioning options that require one of two yes answers by avoiding yes/no questions. It takes a little work and practice, but ultimately animal owners are looking for this guidance when they come to veterinarians. Take five minutes out of the next five team meetings and practice this approach as a group. Then put it to work.
Source: Veterinary Practice News, October 5, 2017.
This yes-or-yes phrasing doesn’t give the client a chance to decline. Clients often say no because they don’t have enough information to make educated decisions. The right words and confident presentations turn skeptics into advocates. The result is better patient care, trusting doctor-client relationships and improved hospital revenue.