Every practice employee is an ambassador for that practice and, as a result, has a responsibility to aid in the sales process.
Source: Veterinary Advantage, October 2024. Link. “(Inaction bias) is a little devil driving the tendency to do nothing because the risk of making a wrong decision feels too high,” says Brian Sullivan.
INSIGHT: Think of it as leadership – helping others get where they want to go when they cannot get there by themselves. Focus on your customer’s ability to decide, not just their ability to buy.