Consumers trust beef producers more when they get BQA (Beef Quality Assurance) certified, which can be done online or in person in some states. Funded by NCBA, the program teaches techniques of sound animal care and resource management. BQA training certifies producers’ commitments to do things right when it comes to injections, pest protection, resource management and overall husbandry practices.
Source: Successful Farming, October 21, 2021. Link. When our long-range task force was studying market research regarding consumers’ perception of animal care, we found that when they learned about BQA, their concerns were greatly alleviated,” says Kim Brackett, chair of the BQA Advisory Group and an Idaho family cow-calf producer.
INSIGHTS: Helping customers become BQA certified demonstrates added value and a representative’s desire to see them stay in business. It benefits us all. Brackett notes in the article that some retail and food service businesses have started requiring BQA certification from their suppliers. The BQA program received ISO certification in July 2020.