A Nielsen report released last week shows that Americans from 18 to 34 are less obsessed with social media than some of their older peers are. Smartphones are driving activity in all age groups.
Source: New York Times, January 27, 2017.
The report also broke out which social networks were most popular on smartphones, finding that Facebook still dominated on mobile, with about 178.2 million unique users in September. It was followed by Instagram, with 91.5 million unique users; Twitter, with 82.2 million unique users; and Pinterest, with 69.6 million users.