Generation Z Vectors by Vecteezy“>
Last week we shared “Gen Z speaks, writes differently than their bosses,” <Link> referencing an article from The Washington Post. In a related article, Melanie Gaboriault asserts Gen Z really is all about authenticity. Based on her experiences as a mom of three 15- to 18-year-olds, she says they prioritize social channels that promote authenticity.
Communication vehicles are moving forward at a blistering pace and being left behind is increasingly becoming a real risk.”
Source: Fast Company, December 11, 2022. Link. Gen Z likes to have control over when and how they communicate. They straddle old and new technology, navigating these channels with ease and quickly adapting to new technology while acquiescing to the channels older generations prefer.