As pet food manufacturers cater more to consumers’ desires to meet the individual needs of their pets, functional ingredients are more of a trend than ever. The infographic featured here shows consumer choice trends in an easy to understand visual. Animal health professionals at all levels will benefit from understanding how function is driving demand in the pet food markets.
Source: Pet Food Industry, July 19, 2016.
These functional pet food types echo the targeted marketing of functional foods for humans. Fueling this trend is America’s increasing attention to health issues, both human and pet, which ties in to an aging and often overweight population, again both human and pet.
Also see: Pet food trending as predicted, Pet Food Industry, July 19, 2016.
These predictions for 2016 have played out, including predictions that:
- The premium pet food category would be a great investment for companies to expand their offerings in the category.
- Pet parents would continue to become more and more involved in their pets’ nutrition.
- Technology would become more prevalent in the pet food industry.
INSIGHTS: If you offer pet foods, this information will make a great place conversation starter. It can also guide a conversation if you recommend an alternative product. The information also reflects how consumers are adjusting to the amount information available when making choices for animal products.