The authors suggest that to come back stronger than they were before, companies should reimagine their business model as they return to full speed. There are four strategic areas on which to focus: recovering revenue, rebuilding operations, rethinking the organization and accelerating the adoption of digital solutions.
Source: McKinsey and Company, May 2020. Link.
The moment is not to be lost. Those who step up their game will be better off and far more ready to confront the challenge and opportunities of the next normal than those who do not.