The fresh pet food market is evolving rapidly. David Lummis’ article will be interesting for students of the explosion of pet food options. E-commerce is projected to increase its share of overall pet food sales to about two-fifths in 2028. The share will likely be closer to two-thirds for fresh pet food.
Source: Pet Product News, May 2024. Link.
Closing in on $3 billion at retail and set to grow its own market share exponentially, fresh pet food still has some very long legs.” – David Lummis
INSIGHTS: For veterinary teams, having clients bring in a label from the food they feed their pets is important. Record the brand information in the pet’s medical record.
Also see: Always ask for a dietary history for chronic enteropathy cats, Clinician’s Brief, October 2023. Link.
An accurate diet history in cats with chronic GI signs may have a major impact on diagnosis and treatment.” – Betty Chow, BVM&S, MRCVS, DACVIM (SAIM)