Interesting read for marketers
An analysis by Bubblegum Search examined 20 U.S. retailers and manufacturers operating in the fresh and raw dog food segment, revealing trends in branded and generic search. Increasing scrutiny of pet food leads pet owners to search engines to find better options, making it a key way for brands to be discovered and stand out from competitors
Subscription-based food producer The Farmer’s Dog has a clear advantage over competitors, with more than half a million monthly visits (539.6K) in Q4 2025. The report highlights differences between branded and generic traffic – that is, clicks from brand-specific searches versus general searches for fresh or raw pet food.
Source: Global Pets, March 12, 2026. Link.
The report shows content breadth and topical alignment are what drive traffic, not just authority metrics, so without proper hubs you never build momentum.”
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