There’s good news about a free program offered by Partners for Healthy Pets (PHP). PHP’s inactive client reminder program has proven effective in getting inactive clients back to the veterinarian’s office, where pets can get the health care they deserve.
Source: AVMA, January 4, 2019. Link. Within six months of sending a reminder message, the 1,612 practices that used the PHP program saw the following results:
- On average, each clinic generated 128 patient visits from clients who had been deemed inactive.
- Overall, 8.5 percent of all inactive clients who received the reminder messages responded by bringing their pets in for a veterinary appointment, a response rate that is considered high by industry standards.
- Response rates were particularly high among senior pet owners; 45% of responding patients in the study were dogs and cats 7 years old or older.
- Response rates among cat owners were slightly higher than among dog owners.
- All of the pets whose owners responded to the reminder are now receiving essential preventive health care.
INSIGHTS: Originally published in April 2017, the inactive client reminder program continues to bring pets back to veterinary hospitals for essential care. Consider this program among client retention strategies during 2019.