Conventioneers attending Viticus’ WVC were introduced to a fresh look and promising improvements to the Fear Free platforms. According to the company’s press release, providing the best physical and emotional care for animals remains the core objective, along with making certification and training easier for animal pros.
Source: Fear Free, February 19, 2024. Link.
Working with Dr. Temple Grandin, Fear Free is in the very early stages of engaging with food animal veterinarians, producers, manufacturers, and retailers about rethinking the lives of animals used for food and fiber, from birth to earth. Moving beyond organic, to sourcing from animals who had a life worth living.” – Marty Becker, DVM