Food labels impact the animal health industry overall. This survey shows how labels affect purchase intentions.
More than half of shoppers surveyed say antibiotic claims have an impact on their purchase intent. With almost 30% saying such claims have a strong or high impact.
Source: State of the plate, May 22, 2018. Link.
Issues surrounding food animals and the protein they produce are important to consumers and are influencing purchase decisions. Producers should note that.
INSIGHTS: Roughly one half of all U.S. animal health product revenue remains in the food animal segment. Animal health pros can play important consumer education roles. Being familiar with food labeling trends is important.