Lifetime value (LTV) is the most important number in your business and the one to be obsessed with increasing, says Fernando Camacho. He shares perspective on building daycare and boarding businesses by prioritizing LTV in current customers, plus using LTV to measure return on investment of new customer acquisition efforts.
Source: Pet Boarding and Daycare Magazine, May/June 2020, page 18. Link.
People innately do the same thing they’ve always been doing and are reluctant to change. That’s why you need to give them a nudge to break their habits and make a move to something different” – Fernando Camacho
INSIGHTS: Virtual care as an extended service is one way to increase LTV with pet owners and less intrusively reinforce aspects of home care important to long-term pet health.