Leading B2B brands and marketers are now using Facebook Live to engage and build connections with target customers. Jawad Khan shares ideas on how Facebook Live can benefit your business. He offers some tips to get started:
- Help your customers find success with your product
- Build your subscriber base with content upgrades
- Turn proven topics from your blog into live videos
- Host expert interviews to expand your viewership
- Use live video to share social proof and testimonials
Source: Marketing Profs, May 30, 2017.
Facebook Live is still evolving, but it has already become one of the most frequently used features on Facebook. For B2B brands and marketers, it opens the door to exciting opportunities and gives them the ability to get much closer to their target audiences.
INSIGHTS: Marketing and sales leadership teams need to consider where this fits in our regulated industry. For sure, venues such as RFD TV have proven valuable and the live programs are well-received. Live video brings a sense of “being there” that can benefit animal health companies, their teams and help bring us closer to customers and prospects.