In what has created yet another acrimonious title, Coke’s firing of its CMO is a warning to marketers at all levels.
Source: Marketing Profs, May 12, 2017.
Here’s what all marketers can learn from this shakeup:
- Now is not the time to get comfortable
- Your investments are under greater scrutiny
- You’re tasked with changing the perception of your role
- It’s time to run the business of marketing
- Marketing operations has never been as important as it is now