AAHA, VetFolio and the Fear Free™ advisory panel have created a groundbreaking certification program intended to change handling approaches in veterinary hospitals. This initiative may be the largest, most important transformation in the history of companion animal practice, according to its advocates. Simply put, Fear Free™ is an experience management initiative to benefit animals, pet owners and veterinary teams.
Source: Trends, April 2016, page 39. (direct link unavailable)
Simply put, Fear Free is a commitment to better pet health and well-being by using products, protocols, and procedures designed to reduce or remove the stress, anxiety and fear pets experience when going to a veterinarian or other service provider,” says Marty Becker, DVM.