It’s not all roses for animal health pros who live and work in wheat country. Mix fire, drought, low wheat acres and severe storms and you get one of the toughest wheat harvests in recent memory. Custom wheat harvester Tracy Zeorian tells it like it is for them, their customers and the communities that are their temporary homes during harvest.
Source: High Plains Journal’s and John Deere’s All Aboard Wheat Harvest, June 26, 2017.
When the “Wheaties” pull into a small community, I’m certain they feel the impact we make on their business. For the next two weeks to ten days, the cafes, the grocery stores, the CO-OPs, the post office, the implement dealers, the trailer parks, etc. all see an increase in their final numbers. When we don’t show up, the economic impact is felt. In some places, the small communities will double in size due to the return of the harvesters.
INSIGHTS: For those who have livestock customers and neighbors who raise wheat, you’ve no doubt felt this punch in the gut. Your in-town neighbors have, too. This blog offers excellent perspectives and you may find someone you can help.